The dietary supplement industry is growing and evolving, but with that comes lots of competition. It’s important to educate yourself on the ever changing trends within the industry in order to position your brand ahead of its competitors.
Vitamins & Minerals
Vitamins and minerals are the largest supplement category, taken by 98% of supplement users. This is due to the fact that vitamins and minerals seem to be the most trusted types of supplements. According to the Council for Responsible Nutrition, 96% of supplement users are confident in the quality and safety of these supplements. Within this category are both single ingredient supplements and multivitamins such as Vitamin D, Vitamin B Complex, Vitamin C and many more.
Specialty supplements are the second largest dietary supplement category. Approximately 75% of supplement users trust in the quality of these supplements. Probiotics, Melatonin and Omega-3 fatty acids are some of the most widely known specialty supplements. Many of the supplements that fall into this category are great for general health, immunity, and gut health and are recommended to be taken daily.
Herbals & Botanicals
Herbal and botanical supplements have gained popularity as supplement users turn toward more natural health alternatives. Increasing popularity of trending ingredients like turmeric, green tea, CBD and hemp have helped this category grow exponentially.
At Sawgrass Nutra Labs we can help you manufacture products within any of these categories in either liquid, capsule or powder form. Contact us today to discuss more about your brand needs.