Flexible packaging is packaging material that conforms to fit the shape of its contents (i.e. bags and pouches used for loose powders or liquids) as opposed to rigid packaging, which maintains a consistent form (i.e. boxes and bottles for capsules, liquids or powders). Both options offer a variety of designs, materials, and finishes for liquid and solid supplement products.
Flexible packaging
This type of packaging is more lightweight as it uses lighter materials such as plastic or polypropylene, and is sealed using heat or pressure. For example, sachets, stick packs, pouches, etc. Flexible packages are typically flat and can be easily bent or bundled together to save space. Therefore, it can be manufactured at lower costs, but it is important to note that it tends to offer minimal protection from compression or perforation. Flexible packaging is also easily customizable. Not only is the shape and size customizable, but there are multiple printing methods to choose from. This allows supplement brands to create unique designs and ultimately helps their product stand out on the shelves.
Rigid Packaging
This type of packaging is usually made of materials like cardboard or plastic boxes, glass or plastic bottles, jars, etc. They are heavier, tend to be more expensive, and generally take up more space than flexible packaging options, but offer more support and better protection for your supplement product. More fragile products are typically shipped in rigid packaging.
At Sawgrass Nutra Labs, we supply both flexible and rigid packaging solutions to our customers looking to package their liquid, capsule and powder supplements. Contact us today to learn more about our packaging capabilities, manufacturing capabilities, or to request a quote.