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Thought Labs

Powder Packaging for Your Supplement Brand

Primary vs. Secondary Packaging 

Before discussing the different packaging options available for your powder supplement product, it’s important to understand the difference between primary and secondary packaging, as these terms are used often in the dietary supplement industry. Primary packaging is typically described as the packaging that has direct contact with your final end product (i.e. the label on your capsule bottle). It surrounds the product itself and contains valuable information for the consumer. Secondary packaging is used primarily for displaying product and brand information, and used to protect a product from shipping or make the product easier to display (i.e. a product box that your bottle is packaged inside). 

Powder Packaging Capabilities

Using the wrong equipment or packaging for your powder supplement can result in a poor product quality. Below are 3 important factors to consider when choosing the right packaging partner for your powder supplement:

  • Is your equipment protected from dust? Airborne dust from lightweight powders can damage mechanical components of your powder packaging equipment. Therefore, it’s important that your manufacturer uses equipment that is protected from airborne particles when packaging particularly dusty products.
  • Is your product free-flow or non-free-flow? Free-flow powder products (i.e. granulated sugar or salt) flow naturally with gravity, while non-free-flow products (i.e. powdered sugar or milk powder) tend to stick together and must be handled differently. The consistency of the powder you are using, and its ability to flow, will determine the type of filling system equipment needed for efficient and accurate product packaging.
  • Do you know the bulk density of your product? The bulk density will also affect the flow of the powder through the packaging equipment. It will also directly impact the packaging or pouch size used, and therefore impact the packaging design. It’s important your manufacturer knows how to determine the proper filler equipment and processing speed needed for the most efficient production.

Powder Packaging Types

  • PET & HDPE Plastic Containers & Bottles. These are great for bulk powder supplements, and come in a variety of shapes, colors, and sizes. There are also plenty of materials that offer a more premium look and feel for higher end brands looking for that aesthetic.
  • Packets. Powder packets are quick, convenient, and a great option for single-serving on-the-go. 
  • Pouches. Pouches come in a broad array of sizes, and are designed for flexibility and offer protection from environmental conditions during storage and transport.
  • Sachets. Sachets can be sourced in different materials and closure options. They too offer a quick, easy-to-use packaging option for individually packaged supplements. 
  • Standup bags. Standup bags are available in a variety of shapes and sizes, including gusseted and pillow bags. These are easy to display and protect your supplement products during shipping.
  • Stick packs. These are similar to packets, but can be used for single-serving and sample-size products. The slim design makes it a popular option for portable drink mixes and other nutritional supplements.

Powdered products and materials are becoming increasingly popular. It’s important to understand that producing a quality product requires attention to detail from design through manufacturing and delivery. At Sawgrass Nutra Labs, we offer solutions for virtually any powdered product. Contact us today to learn more about our selection of packaging options for your powder supplements.