Some CBD brands have the habit of underestimating people like the consumers and the FDA. These brands need to focus their efforts on gaining their trust and providing a good product. These three mistakes are easily avoidable but have a big effect.
Taking advantage of the fact they don’t need FDA approval to sell
Products within the supplement industry, including CBD oils, do not need to be FDA approved before they hit the market. This lack of accountability leaves a gap that some CBD brands are taking advantage of, which is a mistake. Some CBD brands are making wild claims about their products that are either false or have no proof to support them. Not only have they enticed customers with unsupported claims, but also with different kinds of products. Many CBD brands have added CBD oil to everything from bath bombs to dog treats. For a short while, this kind of marketing sees an increase in sales. However, this entire thing is a mistake, because the FDA has power over these brands after they start selling.
It is illegal to lie about the benefits of a supplement. The FDA says no one can make medical claims about CBD, nor can they put CBD oil in food or cosmetics. Slowly but surely, the FDA goes through these new brands to ensure these mandates are being met. In a single year, the FDA has sent over 20 letters to brands warning them of their illegal choices and telling them the consequences if they continue them. If CBD brands choose to ignore the FDA’s post-production standards, they not only take advantage of consumers’ trust, but they also run the risk of being shut down.
According to Forbes, “70% of unregulated CBD products on the market are inaccurately labeled.” 70 percent! If CBD brands want to be competitive in the market for a long time, they need to create a sense of trust. That trust starts with the label. Labels need to be straightforward and honest without any superfluous or vague language. Like the previous section noted, it is also illegal to lie on the label of a supplement. Labels are the first moment of knowledge when buying a product. In order to gain the trust of a consumer and keep it, CBD brands need to emphasize the correctness and specificity of their labels. On top of that, they need to make their labels attractive.
CBD oil is a simple product with a wide range of applications. Some CBD labels have represented it as something much more complicated, whether it is with words or pictures. CBD brands need to make sure their label aesthetically matches their product. Not only does the honest information on a label have power, but the branding of the product has it too.
It is easy to produce low-grade cbd oil, and some CBD brands think that their consumers don’t know the difference. However, because of the growth of CBD, education about the product is now widespread. Plenty of people have covered it from the New York Times to Mayo Clinic. It’s a mistake to think consumers won’t do their research. CBD brands need to make sure their formula is clean and potent. They should even have a certificate from where their hemp comes. At the end of the day, the most important part of the product is the recipe. If it is not well made, no one will use it.
CBD brands are new and making mistakes. But these mistakes are avoidable. In order to be relevant in this market for a long time, these brands need to invest in their products and the way they are presenting it.