In a previous blog, we talked about what CBD is, how it’s made, and the different forms. As the CBD market grows, so do the number of companies manufacturing and selling it. CBD studies are still being done and FDA regulations are in the works, but there’s still a lot of gray area on what you can and cannot say to market your product and your brand.
Let’s check out the Do’s and Don’ts of CBD:
Don’t: Market CBD as a “cure-all”. Sure, CBD might actually be a cure for cancer and epilepsy and OCD, but until it’s proven, you can’t market it as such. The FDA has already started sending warnings to companies doing this. Don’t create your label and entire marketing strategy on the unproven benefits of CBD – this could land you in hot water with the FDA.
Do: Label and market your product for what it is – CBD (or Hemp Oil), the total number of milligrams in the bottle, and the milligrams per recommended dosage. Sticking to this will ensure that you’re in compliance with FDA regulations and not overstating benefits on the packaging itself or in your marketing. Some companies are even putting QR codes on the bottle so customers can scan and immediately see lab testing results. Be sure to stay up-to-date with changing FDA regulations on CBD and adhere to them strictly.
Don’t: Pay to advertise your CBD products on social media. Facebook and Google are very strict about paid CBD advertising, and have suspended and banned accounts for doing so.
Do: Go back to basics with advertising. If you have a brick-and-mortar store, use your store’s signage to your advantage. Also, advertise around town in flyers, newspapers or local magazines. If you have an e-commerce store, organic marketing on Facebook and Instagram are important, along with SEO, blogging, and email marketing. The biggest key to your success will be selling a high-quality product and backing it up with third-party lab testing, (which a good CBD manufacturer can handle for you).
Don’t: Contract with an overseas CBD manufacturer. Testing has recently revealed that CBD oils manufactured and imported from countries like China can contain toxic impurities and may be a mix of synthetic oils instead of pure CBD. Additionally, do not contract with any manufacturer that cannot tell you where your product was originally sourced, or cannot provide you with third-party lab testing results.
Do: Work with a USA-based manufacturing company and pay attention to where their oils are sourced from. Your manufacturer or supplier will make sure you know where the oil was originally sourced from and will ensure that your product is tested in a third-party lab. Additionally, USA-based manufacturers will be more in touch with national laws and regulations and can better guide you through the process if you need help.
Sawgrass Nutra Labs is a USA-based CBD manufacturer, and we can help you from product conception all the way to labeling your new CBD products. We manufacture full-spectrum CBD and isolate. Call us today to get your CBD tincture, concentrate, edible, capsule, topical, or vape product into the booming market!